There’s a disconnect in how we talk about AI that’s been bothering me. Whilst the headlines focus on Fortune 500 companies and Silicon Valley start-ups, I keep thinking about the millions of everyday businesses that form the backbone of our economy. Not the ones making headlines, but the ones making the country work.

The Real Story of AI in Business

Working closely with business owners and leaders, I’ve noticed something important: AI isn’t just about building self-driving cars or writing poetry. Its real potential lies in transforming how everyday businesses operate.

The accountancy firm drowning in emails. The family-owned manufacturing business struggling to keep track of orders. The professional services company trying to consistently deliver excellent service while managing costs.

These businesses aren’t looking to revolutionize their industries — they’re looking to do what they already do, just better. And that’s exactly where AI should be helping.

The Gap in the Market

Over the year, I’ve spoken with hundreds of business owners across the country. A conversation with Sarah, who runs a 40-person accountancy firm in the South East, particularly stuck with me. “We’ve tried three different AI tools,” she told me. “They all promised the world, but none of them understood how a real accountancy practice works. We spent more time adapting to the software than it saved us.”

This wasn’t an isolated incident. Whether it was a logistics company in the middle of the country, a property management firm in the North East, or a professional services business in the South, I kept hearing the same story: existing technology solutions either required technical expertise they didn’t have, or forced them to completely change how they worked.

Why Current Solutions Fall Short

The problem isn’t that these businesses are technology-averse — quite the opposite. They’re already using tools like Xero, HubSpot, or Microsoft 365. But current AI solutions typically:

• Require significant technical setup and maintenance
• Don’t integrate well with existing systems
• Force businesses to change their proven processes
• Need constant tweaking and adjustment
• Cost a fortune in consultancy fees to implement

The Brim Difference

We built Brim differently. Instead of starting with the technology, we started by spendingmonths shadowing real businesses, understanding their workflows, and identifying where AI could make the biggest impact. The result is a solution we’re building that:

1. Learns Your Way of Working
— Observes how your team handles tasks
— Adapts to your processes rather than forcing change
— Gets smarter the more you use it

2. Works with Your Existing Tools
— Seamlessly connects with common business software
— No need to replace your current systems
— Everything stays in sync automatically

3. Delivers Immediate Value
— Up and running quickly
— No technical expertise required
— Clear metrics to track improvements

Building Real Results from Everyday Businesses

We’re specifically designing Brim for how businesses operate. Here’s what we’re working towards looks like in practice:

Streamlined Workflows
By automating routine tasks, Brim will free up 20–30% of your teams time to focus on high-impact work that drives profitability.

Smarter Decision Making
Brim integrates your tools and data into one platform, providing instant access to the information your team needs to make informed decisions quickly.

Enhanced Team Performance
With AI teammates automating tasks and streamlining processes, your team can achieve exceptional results without the drudgery of manual repetitive work.

Scalable Growth
We’re building 100’s of pre-built workflows to boost team capacity, enabling sustainable growth and optimising performance across your business.

The Path Forward

The future of AI isn’t just about ground-breaking research or headline-grabbing innovations. It’s about practical, everyday improvements that help real businesses work better:

• Processing invoices faster
• Managing customer enquiries more efficiently
• Maintaining consistent quality standards
• Coordinating teams without endless meetings
• Ensuring nothing important slips through the cracks

Your Next Steps

If this resonates with you, here’s how we can start working together:

1. Discovery Chat: A 30-minute conversation to understand your business and where Brim could help most.

2. Risk free trial: We’ll show you exactly how Brim would work in your business, using your real processes and data.

3. Guided Setup: Our team handles the technical bits, getting you up and running quickly.

We’re currently working with a select group of businesses across the country, and we’re looking for partners who:

• Value quality and consistency in their work
• Want to make better use of their team’s talents
• Need practical solutions, not theoretical possibilities
• Want to improve without disrupting what works

Let’s Talk

If you’re running a business and want to see how AI can work for you — not in some distant future, but right now — I’d love to show you what we’ve built.

Book a discovery chat at brim.ai/chat, or email me directly at kenny@joinbrim.ai.

Together, let’s make AI work for real British business.

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