Brim x Verifymy: Scaling safety tech with AI-powered growth workflows

When Ryan Shaw founded Verifymy in 2019, he had one mission: to create technology that effectively protects children and society in the rapidly evolving digital landscape.

Verifymy has quickly established itself as a leading safety technology provider, developing innovative solutions that help businesses comply with increasingly stringent online safety regulations, including the EU's Digital Services Act and the UK's Online Safety Act. Their core offering—reliable age verification technology—has become essential for companies seeking to meet their legal obligations while providing safe online experiences.

However, as regulatory demands increased and their client base expanded across multiple industries, so did the complexity of managing verification processes, compliance reporting, and sales operations. That's where Brim stepped in.

AI at Verifymy: A Strategy for Smarter Growth

For Ryan, AI isn't just an add-on—it's an essential component of Verifymy's growth strategy.

"The power of AI is fundamental to how we scale our safety solutions effectively, respond to regulatory changes quickly, and grow our market share while maintaining the highest standards of protection."

Online safety is a rapidly evolving field where regulations change frequently and threats continuously adapt. Every verification process requires meticulous attention to detail and the ability to process vast amounts of data accurately.

Ryan sees AI agents as team members that supercharge his staff's capabilities, allowing them to focus on developing innovative safety technologies rather than getting bogged down by administrative tasks.

Verifymy's AI-driven approach aims to:

• Accelerate regulatory compliance: Rapidly adapt to new legislation across multiple jurisdictions
• Transform sales and customer acquisition: Identify and engage with organizations that have urgent compliance needs
• Scale marketing operations: Create targeted content that speaks to specific compliance pain points

The Challenge: Complex Growth in a Fast-Moving Regulatory Environment

Like many growing safety tech companies, Verifymy faced significant operational challenges. Their sales teams were struggling to identify and prioritize prospects with the most urgent compliance needs. Their marketing department was manually creating materials for different regulatory frameworks across multiple countries.

"For safety tech providers, keeping pace with regulatory changes while scaling operations is incredibly challenging. We were drowning in manual processes when we needed to be innovating."

Previously, Verifymy relied on multiple disconnected systems and manual processes. Their sales team spent hours researching potential clients to determine their regulatory obligations. Their marketing team struggled to create tailored messaging for different industries with varying compliance requirements.

Ryan explored traditional workflow automation solutions but found them inflexible and unable to adapt to the nuanced needs of a safety tech provider.

How Brim Helped

Brim embedded intelligent AI agents across Verifymy's back office, solving critical pain points:

• Sales research agent: Identifies high-priority prospects with urgent compliance needs based on industry, jurisdiction, and regulatory deadlines.
• Marketing automation agent: Creates and updates tailored campaigns as legislation evolves—freeing up creative teams.
• Compliance reporting agent: Generates and formats detailed verification reports automatically, saving hours for customer success.

"The transformation of our sales process alone was game-changing. Our team now focuses on meaningful conversations about safety solutions rather than spending hours researching regulatory requirements."

For Ryan, Brim's approach wasn't just about implementing AI—it was about creating AI agents that function as team members, understanding the unique challenges of a safety tech provider and directly addressing those needs.

The Impact: Acceleration, Precision, and Market Growth

Since implementing Brim's AI agents, Verifymy has experienced significant improvements:

• 75% reduction in sales research time
• 90% faster compliance content creation
• 1.8x increase in qualified leads and customer acquisition

"Brim didn't just make us faster—they gave us the tools to grow smarter."

Beyond operational efficiencies, Ryan sees the real value in how AI has enhanced Verifymy's ability to scale. With back-office functions running smoothly, the technical team can focus on innovating their verification technology and expanding into new areas of online safety.

Brim's success with Verifymy's operations has led to a company-wide embrace of AI agents, with teams now actively identifying new opportunities for intelligent automation.

Looking Ahead: AI as a Growth Partner

For Ryan, Brim has become an integral strategic partner in Verifymy's growth journey.

"Brim understands that in safety tech, we need more than generic AI solutions—we need intelligent agents that comprehend regulatory nuance and can adapt as quickly as the digital landscape changes."

With streamlined operations now in place, the next step is expanding AI capabilities into predictive compliance—anticipating regulatory changes before they happen and helping clients prepare proactively.

Conclusion

Brim helped Verifymy turn complex operations into intelligent, scalable systems. With AI agents supporting sales, marketing, and reporting, Verifymy has grown faster, reached more customers, and stayed focused on its mission: protecting children and society online.